Toma and Coe

Toma and Coe

Roar Image were comissioned by Andalusian travel company ‘Toma Tours’ to undertake a re-brand. Their existing name and look and feel portrayed an image of an ‘off-the-shelf ’ tour company’, a far cry from the authentic luxury Andalusian experiences that they actually offer. The new brand included a re-name to ‘Toma & Coe’ and a logo inspired by traditional Andalusian colours and tiles was created to provide a taste of the real Andalusia, whilst appealing to the target audience.