AIG

AIG

As one of the world’s largest insurance companies AIG is made up of many trading divisions and offers numerous financial products. Roar was approached to create the brand identity and a portfolio of product brochures for ‘AIG Private Clients’. This trading division, providing investment and wealth management services to high net worth clients, demanded a high-end, luxurious approach. The result was a collection of brochures with a focus on craftsmanship and expertise via the use of stylish detail images of crafts and artistry. Alongside the work for ‘AIG Private Clients’, Roar also designed a range of marketing literature for another of AIG subsidiary brands – AIG Life International Ltd.