As one of the world’s largest insurance companies AIG is made up of many trading divisions and offers numerous financial products. Roar was approached to create the brand identity and a portfolio of product brochures for ‘AIG Private Clients’. This trading division, providing investment and wealth management services to high net worth clients, demanded a high-end, luxurious approach. The result was a collection of brochures with a focus on craftsmanship and expertise via the use of stylish detail images of crafts and artistry. Alongside the work for ‘AIG Private Clients’, Roar also designed a range of marketing literature for another of AIG subsidiary brands – AIG Life International Ltd.